Meta Ads & Page Management in Aberdeenshire
The admin layer behind Facebook and Instagram — one business account, shared settings, and ad campaigns that put posts in front of people who don't already follow you.
One account, two platforms, proper tracking
A lot of small business Facebook and Instagram accounts are set up separately, with no shared Business Suite, no Pixel on the website, and no real way to tell if a boosted post did anything. Meta management sorts that structure out first, then builds on it.
Once the account's set up properly, this covers running paid ad campaigns across Facebook and Instagram — built around a clear goal, whether that's website visits, calls or messages — with the budget managed and results reported in plain terms.
Setup, ads and ongoing management
- Meta Business Suite account setup, connecting Facebook and Instagram
- Meta Pixel installed on your website for accurate tracking
- Ad campaigns built around a specific goal, not just "boost this post"
- Budget management and reporting in plain English
Often sits alongside day-to-day page management
Many clients run this together with Facebook management and Instagram management — those keep the organic posts going, while this handles the account structure and paid reach on top.
Frequently asked
- How is this different from Facebook or Instagram management on their own?
- Those two services cover organic posting on one platform each. Meta management is about running both from a single Meta Business Suite account, plus paid ads — it's the admin and advertising layer that sits over the top.
- What's a realistic ad budget to start with?
- TODO: confirm typical starting ad budget guidance to quote here.
- Do you set up the Meta Pixel on my website?
- Yes — getting tracking set up correctly is part of making sure ad spend is actually measurable.
Let's talk about your project
Tell me a bit about your business and I'll come back with honest advice — no jargon, no pressure.