Social Media Strategy in Aberdeenshire
A plan for who you're talking to, what you're posting, and why — so it stops feeling like shouting into the void.
Posting without a plan is just noise
A lot of business pages post whatever comes to mind that week — a mix of offers, memes and the odd product photo, with no thread tying it together. It's exhausting to keep up and it rarely moves the needle.
I build a strategy around three things: who your actual customers are, what they need to see before they trust you, and which platforms are worth your time. Everything after that — content pillars, posting rhythm, tone — follows from those answers.
Research first, content plan second
Audience
Who you're actually trying to reach, and where they spend their time online.
Content pillars
A handful of recurring themes so posts stop being one-off guesses.
Rhythm & goals
A realistic posting schedule, and a simple way to check whether it's working.
For businesses who want to post it themselves
Perfect if you or someone on your team is happy to write and post, but wants a proper plan rather than guessing week to week. If you'd rather hand the whole thing over, social media management covers that instead.
Frequently asked
- Do you post the content for me too?
- Not with this service — strategy hands you the plan and content pillars to run yourself. If you'd rather I handle posting as well, see social media management.
- What do I actually walk away with?
- A written plan covering who you're speaking to, what to post about, roughly how often, and how to tell if it's working — TODO: confirm exact deliverable format.
- Is this only for businesses starting from scratch?
- No — it's just as useful for pages that have been posting for years without a clear plan behind it, and aren't sure why growth has stalled.
Let's talk about your project
Tell me a bit about your business and I'll come back with honest advice — no jargon, no pressure.